In recent times, Hollywood celebrities, including January Jones, Claire Danes, Rita Ora and Irina Shayk, brought the colour in vogue by hitting the red carpet in red ensembles by different designers. According to a poll conducted by Dove Colour Confidence, embracing red clothing can boost confidence levels with 16 percent of women associating it with confidence above all other spectrum colours. The brand has come up with a campaign titled Dove Colour Confidence that inspires women to feel confident wearing colourful clothes without fear of dreaded white deodorant marks.
Source: https://in.news.yahoo.com/red-back-vogue-embrace-colour-boost-confidence-105405650.html