By Monday, September 1, 2014 – 18:07
Mumbai Film Fest (MFF) organisers have managed to raise Rs 1.5 crore of the Rs 5 crore budget with the aid of social media, which has helped them garner support of filmmakers including Rajkumar Hirani and Vidhu Vinod Chopra.
With campaign #pledge4MAMI going viral, organisers are trying their best to ensure that the 16th edition of the fest features on the city’s cultural and festival calendar.
Cinestaan Film Company, promoted by Anand Mahindra and Rohit Khattar, has committed Rs.60 lakh to the fest, the future of which seemed bleak due to lack of sponsors and funds.
Source: http://tellychakkar.com/movie/movie-news/campaign-save-mami-raises-rs-15-crore-140901