Month: August 2014

‘Happy New Year’ trailer spreads like a fire with digital and marketing innovations

August 21, 2014 0

Shah Rukh Khan has always been a king of promotions of his films. The “badshah” of Bollywood very well knows the mantra for making his films a success with blitzkrieg promotions. Shah Rukh’s Red Chillies Entertainment is leaving no stone unturned to make his upcoming film ‘Happy New Year‘ a grand success. The trailer of the film was launched at a grand event in Mumbai on August 14 and the makers are in mood to make the trailer reach wide number of audience at a time. They have reached in every nooks and corners of the digital medium.

Talking about the promotion strategy of the makers of ‘Happy New Year‘, Red Chillies Entertainment has made the best use of all available digital platforms, social media, DTH & Application Economy and Mobile (VAS). Facebook’s native video was the first one to have the trailer of ‘Happy New Year‘ launched in it, as per the report. Then, it was launched on Facebook page of the film as well as on the timeline of all the users, who have subscribed to the app. Apart from this, the trailer of the film was launched on the Twitter native video player. As the makers believe, launching trailer of various platforms helps in developing live, personal and interactive connections with the viewers and only Twitter could offer it. The entire cast and crew of ‘Happy New Year‘ shared the posters, personalized trailers and moments from the film’s production on Twitter. The conventional platform of YouTube also launched the trailer on all channels of the partners (Music Distributors and Film Distributors) along with the official channel of Red Chillies, as per the report.

‘Happy New Year‘ recorded 4 million total views from all platforms in just 24 hours of its release! Here are the statistics noted from all platforms within 24 hours launch of the trailer.

Twitter

1.5 Billion Impressions only on August 14

5 Hash Tags trending of ‘Happy New Year’ (PFA Screen Shot Attached)

Facebook

1.5 Million Trailer Views

2.8 Million Post Interaction & over 18 Million FB users reached

Over 360K Likes for the trailer (Highest Ever)

YouTube

Over than 2 Million views across various YouTube Partner Channels

TATA SKY

Reached over 13 Million subscribe of a DTH & each one has to watch channel 100 when they switch on their sets before they go to any other channel of their choice

WHATSAPP

First Film to send out the trailer via WhatsApp

AIRTEL WAP

They have over 15 million visitors every day

SMS

Over 300,000 fans received it via SMS service (missed call facility)

EMAIL

Over 25,000 fans received it via mail

No Image

Vijay Aidasani and Bombay Velvet fame child artist Yash Sehgal roped in for Colors' Udann

August 21, 2014 0

Colors’ latest offering Udann, produced by Dhaval Gada and Guruodev Bhalla depicts the tale of the spirited little girl Chakor (Spandan Chaturvedi) who is mortgaged to the rich zamindars even before her birth, which is when she is in the womb of her mother. Udann promises to create an awareness about the social issue of bonded labour which is prevalent even today in many parts of India.

No Image

'Kick 2' will give audiences another kick: Ravi Teja

August 21, 2014 0

Actor Ravi Teja is confident that Telugu action-comedy “Kick 2”, which went on floors Wednesday, will be loved by the audiences.

The film is an extension of the 2009 Telugu blockbuster Kick.

“We are not doing a sequel to Kick. This is an extension of the first part and I’m sure that it will give audiences another round of kick,” Ravi Teja told us.

“The story follows the son of the lead characters of Kick. It will be an out-and-out comedy entertainer with some action too,” he said.

Aamir Khan to unleash total 8 posters of ‘PK’ every few weeks

August 21, 2014 0

No need to say that the first poster of Aamir Khan‘s forthcoming film ‘PK‘ created much buzz in town and invited mixed comments from the masses over Aamir’s nude look covering just frontal portion with a transistor. As we earlier reported, Aamir Khan along with the makers of the film has also released the second poster of ‘PK‘ in which Aamir is donning the attire of a Rajasthani man and is holding trumpet in hands.

Going by the report, Aamir Khan and the makers of the film will release total 8 posters of ‘PK‘ every few weeks. No wonder, the interesting posters will raise the curiosity of the viewers about the flick. ‘PK‘ will open on December 19.

No Image

Raj and Avni to foresee their future in Zee TV's Aur Pyaar Ho Gaya

August 21, 2014 0

Raj (Mishkat Varma) and Avni (Kaanchi Singh), the protagonists of Rajan Shahi’s Aur Pyaar Ho Gaya on Zee TV have been very much in love of late. The couple intend to get married and live life happily.

In this Friday’s episode (22 August), viewers will get an opportunity to see how Raj and Avni’s love wins over all kinds of situations and grows over the years… Well, we are not talking about a leap in the show.

No Image

Actor turned politician Kajal Nishad to play a pivotal role in Sony PAL's Khushiyon Ki Gullakh – Aashi

August 21, 2014 0

Miloni Moviez’ Khushiyon Ki Gullakh – Aashi on Sony Pal has already got on board Naman Shaw and Hally Shah in lead roles. The show which would depict the journey of Aashi who would go on to adopt new parents for herself in a quest to seek parental love comes across as a never-seen-before concept on Indian TV.

As reported, the show has Rohitashv Gour, Nishigandha Wad, Abhishek Sharma in pivotal roles.