Our Bollywood stars are going beyond their way to promote their films. Taking a short recap, where Salman Khan teamed up a cartoon character Chhota Bheem for ‘Kick‘, while Shah Rukh Khan made news by organizing a world tour for ‘Happy New Year‘. Then how can the third biggest Khan of the industry hold himself back. Now even Aamir Khan is up with the out of the track promotional strategy for his upcoming film ‘P.K.‘ by placing his talking standees at the cinema halls.
Promotional team of ‘P.K.‘ will soon install Aamir Khan‘s talking standees, which will be designed to interact with the audience. Therefore, the passers will feel his presence even when he is actually not there.
Aamir Khan and director Rajkumar Hirani together seeded this idea of talking standees, thus making ‘P.K.‘ be the first Bollywood film to attempt this style of promotion.
Source: http://www.bollywoodmdb.com/news/aamir-khan-s-talking-standee-will-promote-p-k