By Alan Baldwin AUSTIN Texas (Reuters) – Formula One could benefit from a sprinkling of Hollywood stardust as it looks to build a bigger American fanbase, according to U.S. Sunday’s race at the Circuit of the Americas will be the third held at the country’s first purpose-built F1 circuit and has become a firm favourite with both the travelling circus and home fans. “I would go to guys who know how to build…we’ve got Hollywood. “I’d go to those guys and I’d say ‘We want to build a brand’.” Epstein felt a connection with the personalities mattered most to the casual fan, with those who appreciated the technology and understood the political nuances already committed in their passion.
Source: https://in.news.yahoo.com/f1-look-hollywood-says-u-gp-boss-200324632–f1.html