Philips hires Alia to endorse beauty range

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Just when number of people doubted her acting skills and talked about her smartness, Alia Bhatt proved herself victorious over those speculations. It’s not just about films but this “Chota Packet, Bada Dhamaka” is giving business to Crore worth brands. After shooting the recent Hero Motocorps ad, Alia will now endorse the beauty range of Philips.

Philips believes in fulfilling aspirations of the evolving new age woman, who is confident, smart, wants to make a statement and loves to style herself daily. And Anurita Chopra, Director Marketing, Personal Care, Philips India finds Alia rightly suiting the brand personality of Philips and has therefore chosen her the brand ambassador of Philips Kerashine appliances. The 360 degree promotional campaign will go on air by the mid-August with Alia introducing the hairstyling gadget.

Last month, Philips India has signed Alia’s co-star Arjun Kapoor to endorse the male grooming range. Well, it seems Philips is quite impressed with this ‘2 States‘ couple.


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