Launching merchandise by the name of the film is nothing new to Bollywood. Multiple super hit sequels of the films like ‘Krrish 3‘ and ‘Dhoom 3‘ had launched their merchandise earlier and received a great response from the masses. The fresh entry to join the league of launching merchandise is ‘Singham Returns‘.
Going by the report, Ajay Devgn, Kareena Kapoor and Rohit Shetty has launched the exclusive merchandise of ‘Singham Returns‘ at Pvr Cinemas on July 30. This is the first time Pvr Cinemas held an event to launch the merchandise of a film. The special trailer of this action-affair is powered by Dolby Atmos technology. The merchandise of ‘Singham Returns‘ include customized popcorn tubs, sippers and lunch boxes, which the patrons can carry home as souvenirs at different multiplexes. The event was also attended by the President of PVR Pictures, Mr. Kamal Gianchandani and he stated that he was very happy to be a part of it.
No doubt, the merchandise of ‘Singham Returns‘ will garner a rocking response from the people!
Source: http://www.bollywoodmdb.com/news/singham-returns-launches-its-exclusive-merchandise