Filmy News

The serial kisser of Bollywood, Emraan Hashmi is set to don the hat of a conman once again after the film ‘Ghanchakkar‘ in his upcoming release ‘Raja Natwarlal‘. The actor flaunts funky conman look with flashy shades and style.

It seems Enraan has come up with a different strategy to promote his flick and going by the latest report, Emraan Hashmi will watch ‘Raja Natwarlal‘ with rickshawallahs at Chandan theatre on August 23. By looking at its promos, one can guess that ‘Raja Natwarlal‘ is a typical Bollywood masala entertainer and a con-revenge drama. Emraan gives credit to the rickshawallahs for his stardom.

Directed by Kunal Deshmukh, the film ‘Raja Natwarlal‘ also features Humaima Malick and releases on August 29.

The action-drama ‘Singham Returns‘ released in last week is still ruling at the box office and August 22 saw one more action-drama ‘Mardaani‘ hitting the silver screens. This production venture by Yash Raj Films featured Rani Mukherjee as fierce Crime Branch officer Shivani Shivaji Roy. The movie was successfully promoted in various social platforms and was expected to do well at the ticket window.

The real scene was different than the expected one, as ‘Mardaani‘ had a low start on its opening day, as per the report. The occupancy recorded by the film on day one was merely 15 to 20%. The film received lukewarm response in Mumbai, South, North and Central India. The evening shows are anticipated to have better picture at cinema halls.

Apart from gaining applause for stellar performance of Rani Mukherjee and multiple positive reviews from the critics, the film needs to have a powerful push. ‘Mardaani‘ directed by Pradeep Sarkar, is expected to collect 3.90 to 4 crore nett approximately on the first day of its release.

‘Mad About Dance‘, ‘Life Is Beautiful!‘, ‘Katiyabaaz‘ and ‘Mumbhai Connection‘ were the other releases on August 22. They proved a complete washout and had very limited shows only in the multiplexes.

The shotgun junior Sonakshi Sinha grooved on a party number “Party All Night” on the tunes of the rapper Yo Yo Honey Singh in the film ‘Boss‘. And once again, the actress will be seen sharing the screen space with the rapper. Sonakshi Sinha will feature in the next music album of Yo Yo Honey Singh, reportedly. A sneak peek from the album is out now and shows Sonakshi and the rapper Singh in a funky pose.

Also a solo picture of Sonakshi from the album’s teaser is unveiled and gives a glimpse of Sonakshi’s look in it. The first snap shows the sizzling duo in a high speed car chase and helicopters and police cars trailing hovering over them. Sonakshi flaunts her glam look in the song, while Yo Yo Honey Singh sports a rugged look with his trademark glares.

Sonakshi Sinha posted a tweet about this music album by writing “Issey Kehte hai teaser teaser… Desi Kalakaar. First look. Watch..”

No doubt, Sonakshi and Honey will once again scorch the screen with their unique style in this album!

These days Bollywood films are seeing golden days at the international box office. Recently, Sridevi‘s comeback film ‘English Vinglish‘ released in Japan and now one more Hindi film is on the way. After winning the hearts of all in India, the 2012 super hit ‘Barfi!‘ starring Ranbir Kapoor, Priyanka Chopra and Ileana D’cruz will release in Japan, as per the report.

‘Barfi!‘ has already won accolades in the nations like China, Turkey, Hong Kong, South Korea and Taiwan. The film will now entertain the Japanese audience. The Vice-President and Head (Marketing and Distribution) – Studio, Disney India, Amrita Pandey stated that they are looking forward to release ‘Barfi!‘ in Japan, especially post winning the Grand Jury Award at the esteemed Okinawa Film Festival in Japan. Pandey revealed that “It’s always a great feeling when our movies get appreciated even in non-traditional markets. We have in fact worked closely with the distributors to put together a trailer and art work specially to address the Japanese sensibilities and emotions.”

Six Japanese cities like Osaka, Tokyo, Nagoya, Yokohama, Fukuoka and Kyoto will see the film ‘Barfi!‘ releasing in 10 screens, reportedly.

Anurag Kashyap‘s forthcoming directorial ‘Bombay Velvet‘ is much awaited over its piping hot news update. The fresh report revealed that the release of ‘Bombay Velvet‘ has been postponed to May 2015. The film was slated to hit the screens earlier on November 28.

The reason behind postponing its release is a lot of VFX work that is pending. The director Anurag intends to recreate Bombay of the 60s era as the story of the film is of that time. The huge post production work, which is about to be done, is expected to continue till January, as per the report.

The romantic thriller ‘Bombay Velvet‘ produced by Phantom Productions, features Ranbir Kapoor and Anushka Sharma in the lead roles.

The handsome hunk Ranveer Singh has become the heartthrob of his female fans in short time span after his entry in Bollywood. The actor seems to believe in the tagline ‘It’s your life, Make it large’, as he has confessed recently. Ranveer Singh is the brand ambassador of Roadster brand of the famous online shopping site Myntra.com. Ranveer also follows a rugged lifestyle in real and so, he fits the bill to endorse the outdoor-inspired denim-wear brand Roadster.

Myntra.com imbibed ‘Life is now’ philosophy to its brand Roadster as it’s for the people, who want to live life to the fullest. Ranveer instantly liked Roadster brand due to its vibe. The senior VP, Fashion Brands, Myntra.com, Abhishek Verma stated that the Roadster brand is for the adventure freaks and the ones, who love to be on road. Verma further added that Ranveer’s masculine, rugged, cool look has potential to inspire the consumers to use the brand as it also stands for spirit of freedom.

Launched in December 2012, Roadster offers a variety of stylish products spread over footwear, apparel and accessories for women and men. Today, it has become one of the top selling brands on Myntra.com and gives mantra to follow the ‘Code for the Road’.

Bollywood is gradually taking over by the young stars entering the industry and the actors like Ranveer Singh and Arjun Kapoor have garnered much success in the very short career span. Their charming look and style add into their increasing fan-base. The audience love everything done by these young actors.

As per the news update, the brand Seagram Royal Stag has chosen Ranveer Singh and Arjun Kapoor as their brand ambassadors. Pernod Ricard India’s flagship brand, Royal Stag will be soon coming up with a new campaign with the actors in this month. Talking about the association with the brand, Ranveer revealed that “I’ve always identified with Royal Stag’s philosophy of ‘It’s your life. Make it large’. I believe in giving my 100 percent to everything that I undertake,” Arjun Kapoor also expressed his excitement to be a part of this brand and he too believes in the philosophy of the brand of “making each moment count, giving it all and taking chances to make it large in life.”

Albeit Arjun and Ranveer are the new brand ambassadors, Shah Rukh Khan will also be seen endorsing it, as per the report.

The eminent persona Karan Johar is this time working on the Hindi remake of a Hollywood venture ‘Warrior’. The film is now titled ‘Brothers‘. Johar freshly announced that his production venture ‘Brothers‘ will star Akshay Kumar and Siddharth Malhotra and is all set to release on next Gandhi Jayanti.

Karan Johar posted a tweet yesterday by saying that “Dharma Productions, Lionsgate, Endemol India present ‘BROTHERS’ directed by Karan Malhotra and starring Akshay Kumar, Siddharth Malhotra, Jacqueline Fernandez and Jackie Shroff. Releasing Oct 2nd, 2015,”

The film ‘Brothers‘ is a tale of two boxer brothers and the tournament in which they have to confront each other.

The talented director R. Balki is soon coming up with his next venture ‘Shamitabh‘. The film features Amitabh Bachchan, Dhanush and Akshara Haasan in the lead roles. Going by the fresh news update, R. Balki has roped in six directors to appear in a cameo role in his flick ‘Shamitabh‘. The names that are being considered to have cameo are Ekta Kapoor, Gauri Shinde, Karan Johar, Rakeysh Omprakash Mehra, Mahesh Bhatt, Anurag Basu and the writer, lyricist Javed Akhtar as well as the producer Boney Kapoor.

None of them will be dancing in the movie and they will essay themselves. One part of the film requires talking about stardom and who else can talk about it than the ones, who have made the artists taste the stardom in their real lives. So, these directors will be seen speaking about stardom. Gathering all these eminent personalities under one roof was not a cakewalk and only a talented person like Balki, who is also known as a lovely individual, could do the job.

Shah Rukh Khan has always been a king of promotions of his films. The “badshah” of Bollywood very well knows the mantra for making his films a success with blitzkrieg promotions. Shah Rukh’s Red Chillies Entertainment is leaving no stone unturned to make his upcoming film ‘Happy New Year‘ a grand success. The trailer of the film was launched at a grand event in Mumbai on August 14 and the makers are in mood to make the trailer reach wide number of audience at a time. They have reached in every nooks and corners of the digital medium.

Talking about the promotion strategy of the makers of ‘Happy New Year‘, Red Chillies Entertainment has made the best use of all available digital platforms, social media, DTH & Application Economy and Mobile (VAS). Facebook’s native video was the first one to have the trailer of ‘Happy New Year‘ launched in it, as per the report. Then, it was launched on Facebook page of the film as well as on the timeline of all the users, who have subscribed to the app. Apart from this, the trailer of the film was launched on the Twitter native video player. As the makers believe, launching trailer of various platforms helps in developing live, personal and interactive connections with the viewers and only Twitter could offer it. The entire cast and crew of ‘Happy New Year‘ shared the posters, personalized trailers and moments from the film’s production on Twitter. The conventional platform of YouTube also launched the trailer on all channels of the partners (Music Distributors and Film Distributors) along with the official channel of Red Chillies, as per the report.

‘Happy New Year‘ recorded 4 million total views from all platforms in just 24 hours of its release! Here are the statistics noted from all platforms within 24 hours launch of the trailer.

Twitter

1.5 Billion Impressions only on August 14

5 Hash Tags trending of ‘Happy New Year’ (PFA Screen Shot Attached)

Facebook

1.5 Million Trailer Views

2.8 Million Post Interaction & over 18 Million FB users reached

Over 360K Likes for the trailer (Highest Ever)

YouTube

Over than 2 Million views across various YouTube Partner Channels

TATA SKY

Reached over 13 Million subscribe of a DTH & each one has to watch channel 100 when they switch on their sets before they go to any other channel of their choice

WHATSAPP

First Film to send out the trailer via WhatsApp

AIRTEL WAP

They have over 15 million visitors every day

SMS

Over 300,000 fans received it via SMS service (missed call facility)

EMAIL

Over 25,000 fans received it via mail